Playtime with purpose

Our goal is to help make every parent feel confident that they are giving their children exactly what they need at each stage

Why we founded
Curious Cub

Every parent wants the best for their child. This makes parenting the biggest responsibility there is. 

When our daughter Nyra was born, I restlessly looked for ways in which I could best support her development journey. This led us to read multiple research papers on Brain Development and the Role of Experiences in the Early Years. The research revealed that 80% of brain development happens by 3 years, yet children start preschool only at 2 years. I came across a lot of actionable toys and activities that we can do to promote brain development.

But no one should be researching and reading so many books to figure out what they should be doing with their baby before preschool. We wanted to figure out how to get that research to parent’s doorstep in a simple and easy to implement manner. 

A Curious Cub Play kit is so much more than a box of toys. When you subscribe you will receive our stage based play essentials along with our play guide, full of expert backed tips, fun at home activities and easy to understand research. So you and your little one can learn together through play.

Quality first approach

We firmly believe in sustainable manufacturing. 

Eco-friendly: Our toys are made of natural materials such as wood & fabric. They do not contain batteries, plastic, or electronics. 

Child-safe: We use only water-based paints (no lead or other toxics)

Made in India: Each toy is handcrafted by local artisan partners

Our founder

Curious Cub was founded in 2021 by Shreya Mittal. She is an alumna of LSR and MIT (Massachusetts Institute of Technology, Boston) . 

When my daughter was born I knew I could not wait till preschool as 80% of brain development happens by 3 years. I read countless child development books to stay on top of her development at every turn. I saw that other parents had similar concerns. This education gap is the problem that led us to create Curious Cub.